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2024 Oral Abstract Award

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(35) Assessing Academic Productivity and Instagram Presence in Oral and Maxillofacial Surgery Programs

Thursday, September 12, 2024

2:30 PM – 4:00 PM EDT

Poster Presenter(s)

Boyu Ma, DMD, MD

Resident
University of Alabama at Birmingham
Birmingham, Alabama, United States

Co-Author(s)

JR

Jamie Rose, DDS

Resident
University of Alabama at Birmingham
Birmingham, Alabama, United States
ER

Edwin M. Rojas, PhD

Dental Student
University of Alabama at Birmingham
Birmingham, Alabama, United States
JC

Jaime Castro-Núñez, DMD, MSD

Assistant Professor
University of Alabama at Birmingham
Birmingham, Alabama, United States

Disclosure(s):

Boyu Ma, DMD, MD: No financial relationships to disclose

Abstract

Background: Social media has become an increasingly important tool in how surgeons collaborate with one another, disseminate educational information, and communicate with patients.

Purpose: The purpose of this study was to assess the relationship between academic productivity and social media (Instagram) presence amongst oral and maxillofacial surgery programs.Study design, setting, sample: A cross-sectional study was used to identify oral and maxillofacial surgery programs and their respective residency Instagram accounts. Information regarding number of followers, posts, and likes were recorded for each program. Academic productivity metrics for each faculty including H-index, number of publications, and number of citations were recorded. Predictor/exposure/independent variable: The independent variable was the type of residency program: certificate, dual degree, or combined track.Main outcome variable: The main outcome variable was the academic influence quantified by h-index, citations, and publications of the programs and their social media influence quantified by number of followers/posts.Covariates: Instagram posts were categorized into departmental posts, educational, social, professional and miscellaneous. Engagement was further quantified by the number of likes.Analyses: Descriptive statistics, one-way ANOVA, Tukey’s Multiple Comparisons tests, ROUT’s outlier test (Q = .1%), and linear regression plots with a P value < 0.05.

Results: Instagram accounts were identified for 65 (73%) of the 89 programs. There was a statistically significant positive correlation between the number of followers/posts for a program’s Instagram account compared with average faculty H-index (P < 0.001; P = 0.0015), number of publications (P < .001; P < .001), and number of citations (P < .001; P < .001). Faculty of dual degree or combined track programs were associated with higher H-index (P < .0001), number of publications (P < .0001), and number of citations (P < .0001). Across all programs combined, educational posts garnered more likes compared to miscellaneous (P = .0129), social (P = .0018,), departmental (P = .0005), and professional posts (P < .0001).Conclusion/Relevance: There was a significant positive correlation between academic productivity and social media utilization for oral and maxillofacial surgery programs. Educational content garnered the most engagement from followers, despite surgery accounts mostly generating departmental focused posts.

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