Whether a practice is just getting started or has been open for 20 years, everyone wants a recipe for success that will bring more of the right patients in. This session will identify three internal marketing strategies and three external marketing strategies that create a marketing collaboration to effectively grow a practice one ideal patient at a time.
Learning Objectives:
At the conclusion of this presentation, participants should be able to:
Identify three key areas internally where the practice should focus for grassroots practice growth and determine how to implement a successful approach.
Develop a plan to maximize these systems and verbal skills consistently to create more “raving fan” patients.
Assess external marketing channels to determine how effectively they are “getting the word out” to the right patients and referring practices.
Examine trends in the digital marketing landscape and social media and determine how to execute a strategy for the best results.
