Word of mouth has always been the foundation for getting new patients to a dental practice. We do good work. We treat patients with care. They tell people about us. We get new patients. For decades, it was really that simple. Mailers, billboards, phone books, and radio or TV ads helped, too. But word of mouth was king. In our internet age, you might think that Facebook ads, Yelp!, Google, or some other new marketing tactic would overtake word of mouth as the leading contributor to our new patient pipeline. While there’s some truth to that, the bottom line is those tactics haven’t replaced word of mouth. In fact they make word of mouth even more important. But word of mouth has evolved… Today word of mouth includes what people say about you online. Yes, I’m talking about online reviews. Online reviews are now one of the biggest ranking factors in a local search. And they’re one of the biggest contributors to whether a new patient ends up coming to your practice after someone mentions you to them. No longer will someone just make an appointment when their friend tells them about you. Instead, they run to Google, search for your name, and read what other people have said about you before deciding whether to make an appointment. Online reviews are also one of the biggest factors to determine whether your practice appears in search results when people are searching Google for dentists. If you’re not on the first page of search results or the Google Map Pack when patients search for dentists near them, you might as well be invisible. In Raving Patients: Get Visible, Get Credible, Get More New Patients, Dr. Tau will share a simple plan to earn a steady flow of online reviews, use those reviews to skyrocket up Google’s search results, and convert that visibility and credibility into a steady stream of new patients for your practice. The system you learn has been tried and tested in his own office as well as in hundreds of other practices around the country Dr. Tau has personally advised. Will you be next?
Learning Objectives:
At the conclusion of this presentation, participants should be able to:
Understand Exactly How (and Why) to Take Control of Your Online Presence.
Learn Simple Software Solutions that Make Managing Your Reputation Easy.
Learn Why Your Practice Isn’t Ranking as High as it Could Be.
Understand Ways in Which Patient Reviews Can Manifest Online.
Develop Strategies to Earn a Steady Flow of Positive Patient Reviews.
